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CAMPAIGNSS24

THE SPRING SUMMER_’024 NEW CAMPAIGN

스톤 아일랜드는 새로운 봄 여름 '024 광고 캠페인과 함께 성명서를 발표하며 스톤 아일랜드의 새로운 장을 엽니다.

이번 캠페인은 배우 제이슨 스타뎀(Jason Statham), 프로듀서 겸 뮤지션 데이브(Dave), 안무가 웨인 맥그리거(Wayne McGregor), 테니스 선수 헨리 설(Henry Searle), 래퍼 트리키(Tricky), 건축가 하이덜프 게른그로스(Heidulf Gerngross) 등 스톤 아일랜드의 글로벌 커뮤니티 구성원 16명이 처음으로 참여 했습니다. 스톤 아일랜드의 아이코닉한 화이트 배경으로 데이비드 심스(David Sims)가 촬영하고 페르디난도 베르데리(Ferdinando Verderi)가 크리에이티브 디렉팅을, 맥스 퍼메인(Max Pearmain)이 스타일링을 맡았습니다.

캠페인 내러티브는 큐레이터이자 문화 평론가인 런던 서펜타인 갤러리의 한스 울리히 오브리스트(Hans Ulrich Obrist) 예술 감독이 각 참가자를 위해 특별히 설정한 10가지 질문으로 더욱 풍성해졌으며, 초상화와 함께 답변이 게재되었습니다.

One of the Stone Island\'s global community member wears a black shell jacket from SS_‘024 collection.
One of the Stone Island\'s global community member wears a beige field jacket from SS_‘024 collection.
One of the Stone Island\'s global community member wears a blue shirt jacket from SS_‘024 collection.
One of the Stone Island\'s global community member wears a beige trench coat from SS_‘024 collection.
One of the Stone Island\'s global community member wears a hooded quilted jacket from SS_‘024 collection.
One of the Stone Island\'s global community member wears a hooded jacket from SS_‘024 collection.
One of the Stone Island\'s global community member wears green musch parka from SS_‘024 collection.
One of the Stone Island\'s global community member wears camouflage jacket from Stone Island SS_‘024 collection.
One of the Stone Island\'s global community member wears rust long parka from Stone Island SS_‘024 collection.
One of the Stone Island\'s global community member wears red hooded trench coat from Stone Island SS_\'024 collection.
A list of questions posed to each participant in the new Stone Island SS_\'024 campaign.
A list of questions posed to each participant in the new Stone Island SS_\'024 campaign.
A list of questions posed to each participant in the new Stone Island SS_\'024 campaign.
Floating dove grey shell jacket still life from Stone Island SS_‘024 collection.
Floating white over-shirt with black hooded blouson still life from Stone Island SS_‘024 collection.
Floating beige shirt jacket still life from Stone Island SS_‘024 collection.
Floating beige field jacket still life from Stone Island SS_‘024 collection.
Floating green musch hooded blouson still life from Stone Island SS_\'024 collection.
Floating purple hooded jacket from Stone Island SS_\'024 collection.
Floating red hooded trench coat from Stone Island SS_\'024 collection.
Floating green musch parka still life from Stone Island SS_‘024 collection.
Floating hooded quilted jacket from SS_‘024 collection
Floating rust long parka still life from Stone Island SS_‘024 collection.
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