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CAMPAIGNSS24

THE SPRING SUMMER_’024 NEW CAMPAIGN

Stone Island opens its next chapter by unveiling a Manifesto, ‘The Compass Inside’, along with new advertising for Spring Summer_’024. This campaign features 16 members of the brand’s global community for the first time, including actor Jason Statham, producer and musician Dave, choreographer Wayne McGregor, tennis player Henry Searle, rapper Tricky and architect Heidulf Gerngross. Each is photographed by David Sims against Stone Island’s iconic white background, with creative direction by Ferdinando Verderi and styling by Max Pearmain.
The campaign narrative is further enriched by ten questions specially set for each participant by curator and cultural critic Hans Ulrich Obrist, artistic director of London’s Serpentine Gallery, with the answers appearing alongside the portraits.
One of the Stone Island\'s global community member wears a black shell jacket from SS_‘024 collection.
One of the Stone Island\'s global community member wears a beige field jacket from SS_‘024 collection.
One of the Stone Island\'s global community member wears a blue shirt jacket from SS_‘024 collection.
One of the Stone Island\'s global community member wears a beige trench coat from SS_‘024 collection.
One of the Stone Island\'s global community member wears a hooded quilted jacket from SS_‘024 collection.
One of the Stone Island\'s global community member wears a hooded jacket from SS_‘024 collection.
One of the Stone Island\'s global community member wears green musch parka from SS_‘024 collection.
One of the Stone Island\'s global community member wears camouflage jacket from Stone Island SS_‘024 collection.
One of the Stone Island\'s global community member wears rust long parka from Stone Island SS_‘024 collection.
One of the Stone Island\'s global community member wears red hooded trench coat from Stone Island SS_\'024 collection.
A list of questions posed to each participant in the new Stone Island SS_\'024 campaign.
A list of questions posed to each participant in the new Stone Island SS_\'024 campaign.
A list of questions posed to each participant in the new Stone Island SS_\'024 campaign.
Floating dove grey shell jacket still life from Stone Island SS_‘024 collection.
Floating white over-shirt with black hooded blouson still life from Stone Island SS_‘024 collection.
Floating beige shirt jacket still life from Stone Island SS_‘024 collection.
Floating beige field jacket still life from Stone Island SS_‘024 collection.
Floating green musch hooded blouson still life from Stone Island SS_\'024 collection.
Floating purple hooded jacket from Stone Island SS_\'024 collection.
Floating red hooded trench coat from Stone Island SS_\'024 collection.
Floating green musch parka still life from Stone Island SS_‘024 collection.
Floating hooded quilted jacket from SS_‘024 collection
Floating rust long parka still life from Stone Island SS_‘024 collection.
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Label ultimi avvisi