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Cookie Policy

The following information concerning the use of cookies and similar technologies on the site ("Site"), is provided to the user/visitor ("you") in compliance with European and Italian legislation on the processing of personal data and electronic communications. The data controller is:

YOOX NET-A-PORTER GROUP S.p.A., company subject to the management and coordination of Compagnie Financière Richemont S.A., Via Morimondo n. 17 – Milan 20143, Italy ("YOOX NET-A-PORTER GROUP").

For any information or requests regarding the use of cookies and similar technologies on this Site, please contact YNAP by writing to the above address or writing to our Customer Care department and choosing "privacy".

What are cookies?

Cookies are small text files that are sent to you and saved on your computer or mobile device, which are then retransmitted to the same sites the next time you visit. Thanks to cookies, the site remembers the user's actions and preferences (such as login details, preferred language, font size, other display settings, etc.) so that they do not have to be indicated again when the user returns to the site or navigates from one page of it to another. Cookies, therefore, are used to perform digital authentication, session tracking and storage of information regarding users’ activities when accessing a site and may also contain a unique identification code that tracks a user’s navigation within the site itself for statistical or advertising purposes. While browsing a site, you may also receive cookies from sites or web servers other than the one you are visiting (third party cookies) on your computer or mobile device. Certain actions cannot be carried out without the use of cookies, which in certain cases are technically necessary for the site to function properly.

There are different types of cookies and their functions vary according to their characteristics. They can stay on the user's computer or mobile device for different periods of time. For example, session cookies are automatically deleted when the browser is closed, whereas persistent cookies remain on the user's device for a predetermined amount of time.
According to current legislation, the use of cookies does not always require the express consent of the user. In particular, technical cookies do not require such consent; in other words, they are cookies that are essential for the operation of the site or necessary to perform activities requested by the user. Functional cookies, used to activate specific functions of the Site and a series of selected criteria (for example, language, products selected for purchase) in order to improve the service offered; analytical cookies, also of third parties, which allow to understand how the Site is used by you and by other users; advertising cookies, i.e. those aimed at creating profiles of the user and used in order to send advertising messages in line with the preferences expressed by the same during online browsing, the user's prior consent is required.

Which cookies are used on the Site?

The Site uses all of the above mentioned types of cookies in order to: operate the Site and for the provision of the services, understand and improve the user's browsing experience, as well as send you advertisements in line with your preferences when surfing the web and use other types of cookies. We can divide the various types of cookies into:

  • •technical cookies, i.e. browsing or session cookies which are strictly necessary for the operation of the Site or to allow you to take advantage of the content and services requested by you;
  • •functionality cookies, i.e. used to activate specific Site features and a number of selected criteria (e.g. language, products selected for purchase) in order to improve the service provided;
  • •analytical cookies, including third party cookies, which allow us to understand how you and other users use the Site;
  • •advertising cookies, including those from third parties, i.e. cookies aimed at creating profiles related to the user and used in order to send you advertisements in line with your preferences expressed while surfing the web.

Functional cookies, analytical cookies and advertising cookies are activated and used by the Site only if you give your prior consent for such use. Third party cookies, i.e. cookies from websites or web servers other than, are also used for purposes specific to these third parties.

How to enable or disable cookies


You can authorise, block or delete (in whole or in part) cookies through the specific functions of your browser. In the event that some or all of the cookies (technical or functional cookies, even including third party cookies) are disabled, the Site: may not be available; some services or certain functions of the Site might not be available or won’t function correctly; you may be forced to modify or manually enter certain information or preferences each time you visit the Site. For details on how to set preferences for the use of cookies through your browser, please refer to the relevant instructions. Below are links to settings regarding cookies for the major browsers:

Cookie Centre

You can choose to accept only technical cookies, accept all cookies or manage your preferences in the Cookie Centre on your first visit by clicking on the respective buttons located in the banner at the bottom of the homepage. You can also confirm or modify your consent at a later date by accessing the Cookie Centre from the appropriate link found in the footer of the site. Please remember that:

  • since technical cookies (including those of any third parties) are strictly necessary for the functioning of the Site or to use the content and services requested, it is not possible to disable this type of cookie, as this would compromise the correct functioning of the Site or the use of its content and services;
  • not authorising functional cookies (including cookies from any third parties) may result in some services or functions on the Site not being available or not working properly and you may be forced to modify or manually enter certain information or preferences each time you visit the Site;
  • not authorising analytical and advertising cookies (including those of any third parties) will not affect the operation of the Site.

The choices you make with regard to the Site's cookies will in turn be recorded in a special technical cookie, the characteristics of which are shown in the cookie table. This cookie may, in some circumstances, not work properly. In such cases, we recommend that you delete unwanted cookies and inhibit their use via your browser settings. Your cookie preferences will need to be reset if you use different devices or browsers to access the Site or delete cookies from your device..

Web push notification

With your express consent, you will be able to receive personalised notifications on your device about products and news (so-called "web push notifications"). In order to send you such notifications, we use technologies similar to cookies (in particular, "HTML5 Local Storage") which store information on the Local Storage of your device. Some of your personal data is also stored on our servers (which are located in the European Union) in order to manage "web push notifications".

Communications are personalised according to: the way you navigate and use the Site, the products you view, purchase or place in your shopping cart, the data you enter in the registration form when purchasing products on the Site (in particular, the name used to personalize communications sent to you and your date of birth so that we can send you promotions and discounts on your birthday). The categories of personal data used for this purpose are:

  • products purchased, viewed or added to your shopping cart;
  • name;
  • date of birth;
  • gender (male or female);
  • language used to browse the site or version of site used (country);
  • information on your device and browser;
  • the date and time at which you provide your consent to receive web push notifications;
  • the date on which you create your My Account;
  • the date of your last visit to our Site.

You may revoke your consent to receive such personalised commercial communications at any time by following the instructions below.

Principal browsers:

  • Chrome: Settings > Show Advanced Settings > Privacy – Content Settings > Notifications - Manage exceptions> Enter and select “Block”
  • Firefox: Options > Content > Notifications – Select > – “Block”
  • Safari: Preferences > Notifications > From here select "Deny"

You may also revoke your consent to receive notifications directly from the messages you receive by following the instructions below. Desktop: Right-click on notification > disable notifications from

Mobile: Access the notification centre > Site parameters  > Notifications > Block notifications from

For further information on this type of communication, please refer to the Site's privacy policy.

More information

More information and details on the various types of cookies, the way they work and their characteristics can be found on the following site (completely independent and not affiliated) For general legal information about and the use of the Site, please see the General Conditions of Use of the Site. For information related to personal data processing by via the Site, please see the relevant Privacy Policy.

Last update: July 2023

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