Peggy Gou for Stone Island Autumn

AW '024-'025

PEGGY GOU

DJ/PRODUCER

COMMUNITY AS A FORM OF RESEARCH–

DJ and producer Peggy Gou, who continues to challenge the status quo in becoming the first female community member to be featured in a Stone Island campaign, is captured behind the scenes wearing a 40123 Crinkle Reps R-NY down blouson.

INDEX

01 VIDEO
02 INTERVIEW
03 WEARING

01 VIDEO

PEGGY GOU

00:15

02 INTERVIEW

Conceived as a form of research, a project dedicated to defining exactly what makes the Stone Island community so distinct, the narrative is further brought to life by unique questions set for each of the twelve-strong cohort. Peggy Gou unveils the quotes she lives by, advice she would give her younger self, what she has learned from friends, and more.

Question 03 of 100

Are there any quotes you live by?

If you don’t ask, you don’t get.

Question 27 of 100

What are you growing?

The 1D answer would be hair and nails. The 3D one would be community. The 4D, myself.

Question 39 of 100

What advice would you give your younger self?

Don’t take rubbish from other people.

Question 51 of 100

What’s something you recently discovered about yourself?

I’m very impatient, but that’s actually something I’ve known for a very long time.

Question 55 of 100

Who is the smartest person you know?

My mum. She’s the wisest woman I know.

Question 69 of 100

What have you learned from your friends?

Don’t give them more than three drinks.

Question 77 of 100

What’s your go-to subject when making small talk?

I usually start with compliments.

Question 80 of 100

What are you grateful for?

My work ethic.

Question 89 of 100

What is the most attractive quality in a partner?

If you make me laugh, I’m yours.

03 WEARING

40123 CRINKLE REPS R-NY

Down blouson made in a 100% recycled light nylon rep with an ultra-tight weaving construction. The resin coating of its inner face makes it wind resistant and mildly water resistant. The finished piece has been filled with the finest down, appositely treated to bear the stress of the garment dyeing procedure. Extra lightness and comfort are achieved through the direct injection of the feathers and by a simplified construction of the down bags. Due to the resin treating of the material, the colour penetrates unevenly into the material, lending a crinkle aspect to the surface. The addition of a special PFC free agent to the dye formula makes the piece anti-drop. RDS - Responsible Down Standard certified.

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