VIENNA STORE OPENING–
Stone Island announces the opening of its new freestanding store in the historic centre of Vienna. Echoing the brand’s core values in research and experimentation, the 150m2 store follows the global retail concept designed in partnership with Samir Bantal of OMA/AMO and it spreads across a sequence of four interconnected rooms.
INDEX
01 DESIGN
02 SPACES
03 GALLERY
01 DESIGN
The store design is in harmony with the building’s architecture, retaining the original vaulted ceiling while modernising it through the application of a natural acoustic material and Tim Hooijman-designed lights.
The first room echoes the recent Munich and Stockholm designs, with the presence of dark, structured cork, following a process that includes burning, sand-blasting and coating, delivering sound and humidity absorption properties. A signature anodised aluminium table designed by Johan Viladrich is featured at the centre of the space, alongside a new perforated stainless-steel display wall at its back.
02 SPACES
–The second room hosts an array of iconic Stone Island elements, including the Index, the Chamber, and the digital mannequins. Moving on, a red resin floor marks the entry into The Lab, a space providing insight into the brand’s research and production processes. In the fourth space, a cutting-edge smart glass display takes centre stage. Crafted together with Gauzy®, an innovative technology that enables the glass table top to seamlessly transition from transparent, revealing accessories within the display, to opaque, serving as a surface for garments display.
