Discover the Napoli flagship Store–
Located inside the Palazzo Fusco, on one of the city's most prominent streets, Stone Island's new Napoli flagship store is an expression of the brand's commitment to research and material innovation. It acts as a base of community through a series of creative collaborations: both within the store itself, and through a specially commissioned film project for its opening.
INDEX
01 THE STORE
02 CREATIVE COLLABORATIONS
03 DOCUMENTARY
01 THE STORE
Conceived in partnership with OMA/AMO, the store exists in dialogue with the city that surrounds it.
A transparent window, animated by a digital mannequin installation, leads into a space defined by experimentation and tactility. Unexpected materials appear throughout the store: a special ceiling to enhance acoustic performance, and burned, sandblasted and coated cork within the architecture.
A perforated steel-clad wall houses a connected series of video displays that showcase Stone Island’s latest projects.
02 CREATIVE COLLABORATIONS
–As part of Stone Island’s ethos of community and collaboration, the store integrates custom design contributions, including light fixtures designed by Tim Hooijmans of De Studio, pressure stools by Tim Teven, and a leather and steel chair by Markus Töll of SUPERSEDIA.
03 DOCUMENTARY
Stone Island shares a uniquely intertwined story with the city of Napoli. To mark the opening of the new flagship store, the documentary film "'A SORPRES" traces the story of the brand, the city, and their shared cultural history.
