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CAMPAIGNSS24

DIE NEUE FRÜHJAHR SOMMER_’024 KAMPAGNE

Stone Island schlägt sein nächstes Kapitel auf, indem es ein Manifest, „The Compass Inside“, zusammen mit der neuen Werbekampagne für Frühjahr Sommer_’024 enthüllt, in der zum ersten Mal 16 Mitglieder der globalen Community der Marke zu sehen sind. Darunter der Schauspieler Jason Statham, der Produzent und Musiker Dave, der Choreograf Wayne McGregor, der Tennisspieler Henry Searle, der Rapper Tricky und der Architekt Heidulf Gerngross. Jeder wurde von David Sims vor dem ikonischen weißen Hintergrund von Stone Island fotografiert, die kreative Leitung liegt bei Ferdinando Verderi und das Styling bei Max Pearmain.
Die Kampagne wird durch zehn Fragen bereichert, die der Kurator und Kulturkritiker Hans Ulrich Obrist, künstlerischer Leiter der Londoner Serpentine Gallery, jedem Teilnehmer gestellt hat und deren Antworten neben den Porträts erscheinen.
One of the Stone Island\'s global community member wears a black shell jacket from SS_‘024 collection.
One of the Stone Island\'s global community member wears a beige field jacket from SS_‘024 collection.
One of the Stone Island\'s global community member wears a blue shirt jacket from SS_‘024 collection.
One of the Stone Island\'s global community member wears a beige trench coat from SS_‘024 collection.
One of the Stone Island\'s global community member wears a hooded quilted jacket from SS_‘024 collection.
One of the Stone Island\'s global community member wears a hooded jacket from SS_‘024 collection.
One of the Stone Island\'s global community member wears green musch parka from SS_‘024 collection.
One of the Stone Island\'s global community member wears camouflage jacket from Stone Island SS_‘024 collection.
One of the Stone Island\'s global community member wears rust long parka from Stone Island SS_‘024 collection.
One of the Stone Island\'s global community member wears red hooded trench coat from Stone Island SS_\'024 collection.
A list of questions posed to each participant in the new Stone Island SS_\'024 campaign.
A list of questions posed to each participant in the new Stone Island SS_\'024 campaign.
A list of questions posed to each participant in the new Stone Island SS_\'024 campaign.
Floating dove grey shell jacket still life from Stone Island SS_‘024 collection.
Floating white over-shirt with black hooded blouson still life from Stone Island SS_‘024 collection.
Floating beige shirt jacket still life from Stone Island SS_‘024 collection.
Floating beige field jacket still life from Stone Island SS_‘024 collection.
Floating green musch hooded blouson still life from Stone Island SS_\'024 collection.
Floating purple hooded jacket from Stone Island SS_\'024 collection.
Floating red hooded trench coat from Stone Island SS_\'024 collection.
Floating green musch parka still life from Stone Island SS_‘024 collection.
Floating hooded quilted jacket from SS_‘024 collection
Floating rust long parka still life from Stone Island SS_‘024 collection.
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